In the published book, Three Wise Monkeys: How a Culture of Clarity creates transformative success, co-authors Dennis Devlin and Jeff Jones introduced the idea of building a Culture of Clarity.
You might ask: What does that mean?
What It Means
A Culture of Clarity means that your organization is marked by a pervasive desire for truth and the willingness to act on that truth. Clarity specifically focuses on three elements – truth about our customers, our competition, and ourselves as a company or, in other words, as a brand.
The first element is the truth about our customers. That means consistently seeking a complete understanding of the customer. We call this Customer Clarity. Customer Clarity requires customer empathy. How do we gain empathy? Through curiosity.
The second element is the truth about our competition. That means consistently seeking a complete understanding of the competition. We call this Competition Clarity. Competition Clarity requires the acceptance of the uncertainty about the competition. How do we address uncertainty? Through discovery.
The third element is the truth about us as a company or a brand. That means consistently seeking a complete understanding of our company or brand. We call this Company (or Brand) Clarity. Company (or Brand) Clarity requires company (or brand) integrity. How do we exhibit integrity? Through honesty.
Building a Culture of Clarity rests on the foundation of these principles and related actions.
For More Information
For more information, please contact CLARITY: www.clarity-us.com/contact
