In a word, YES! Wouldn’t it be great if this discussion could end right there? But, alas, there’s more to it. When we discuss social media as a research tool to support innovation, we must clearly frame the discussion. First, [...]
Have you ever seen an episode of the television show, Who’s Line is it Anyway? For those who haven’t, we believe that you are missing out on watching a fun program. More importantly, however, as marketers and innovators, we know [...]
“You’ve Got to Ask the Question…” It seems appropriate that I’m writing this on Star Wars day, May 4th. You’ll see why in a moment. Not to mention, the sci-fi movie, Alien, turns 40 years old this year. That fact, [...]
The Buying Process: Using a Marketing Research Provider (Part 1 of 4) There are four unique and distinct stages that a marketing research buyer goes through in their decision-making process. Briefly, they are: Status Quo Awareness Consideration Decision Why Might [...]
Conduct Marketing Research to Grow Your Agency or Consultancy Marketing research is not just for clients. As an agency or consultancy leader, it’s equally important for you to understand your market, its wants and needs, the state of your competition, [...]
How to Win New Business The question of how to win new business is a central theme for most organizations. It's a constant consideration for agencies and consultancies. There is also a constant balance between serving existing clients and generating [...]
