Data Giant Builds Future-State Platform

Home Case Study Data Giant Builds Future-State Platform

Clarity helped the world’s largest social media company find a better solution for its Apache™ Hadoop® / Hive® instance, which had become too cumbersome and slow for even experienced users. Clarity recommended and implemented a future-state platform and continues to provide best-practice support.


This client has hundreds of petabytes of raw data stored in Hadoop with multiple terabytes of new data ingested every hour. Fast-paced growth and increasing data ingestion were causing data management challenges. In order to scale and meet growing business needs, the client needed a better solution.


Clarity was designated as a strategic partner for the client’s Enterprise Data Warehouse (EDW) and Business Intelligence (BI) initiatives. Clarity collaborated with analytics, technical and business teams to recommend and implement a future-state platform and to provide ongoing support in best practices to enable business users with faster results when running queries.


  • Significant cost savings compared with traditional, legacy environment.
  • Development of a next-generation platform for user insight and ad-hoc analytics.
  • Support for EDW-class, structured analytics for multiple petabytes on a multi-node EDW cluster.
  • Sample analytics, including a monetization roadmap to increase demand in the social media platform and insight to increase revenue from existing customers through media-mix optimization.


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