Can Social Media Help You Get Into the Mind of Your Consumer?

2022-02-20T22:58:21+00:00

In a word, YES! Wouldn’t it be great if this discussion could end right there? But, alas, there’s more to it. When we discuss social media as a research tool to support innovation, we must clearly frame the discussion. First, [...]

Can Social Media Help You Get Into the Mind of Your Consumer?2022-02-20T22:58:21+00:00

How Using “Yes And” Can Make You an Innovation Superstar

2022-02-20T23:00:12+00:00

Have you ever seen an episode of the television show, Who’s Line is it Anyway? For those who haven’t, we believe that you are missing out on watching a fun program. More importantly, however, as marketers and innovators, we know [...]

How Using “Yes And” Can Make You an Innovation Superstar2022-02-20T23:00:12+00:00
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