Multi-platform consumption of digital content is growing and over-the-top (OTT) content is reducing the need for traditional video service. For consumers, it’s all about them: They want a more a personalized experience, stellar service level and competitive pricing. Your partners and advertisers want to understand what they can do to gain mind share and stretch their investments. You need clear insights and the wherewithal to leverage modern data and analytics solutions to solve these challenges and stay ahead of the competition.
There are exciting new opportunities emerging as communications, media and entertainment companies pave the way transforming traditional marketing models into customer-driven ones. Technology is driving disruption, but data and analytics is driving the solution.
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