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The following blog posts represent a sharing of some of our knowledge and expertise.
BLOG
The following blog posts represent a sharing of some of our knowledge and expertise.
The Innovation GPS: Leveraging Customer Insight for Smarter Product Development
Imagine launching a product with confidence, knowing it’s exactly what your customers want—before it even reaches the market. Sounds like magic? It’s not. It’s strategic,
Market Research as Risk Insurance: Protecting Your Brand from Costly Mistakes
We’ve all seen it happen: a company launches a flashy new campaign, a product tweak, or a bold rebrand—only to have it backfire spectacularly. The
The Competitive Intelligence Advantage: Unlock Insights Your Rivals Don’t Want You to Know
Ever wonder how some companies always seem one step ahead of the competition? They’re not relying on luck—they’re leveraging competitive intelligence insights. These insights aren’t
From Hunch to Strategy: How Research Validates Business Ideas and Builds Winning Plans
The Spark of a Hunch Successful ideas often begin as a spark — a hunch, an instinct, a “what if?” moment. Maybe it’s the agency
The Clarity Audit: Evaluating Your Organization’s Customer Understanding Maturity
What if your next big strategy didn’t just rely on intuition—but on a crystal-clear understanding of your customers? Too often, organizations work hard to collect
Teaching Clarity: How to Train Your Team to Think Like Your Customer
Imagine this: You’re sitting in a strategy meeting. A campaign idea gets pitched, and it’s clever, creative, and buzz-worthy. But when you ask, “How would
The Clarity Champions: How Research Insights Create Customer-Obsessed Organizations
Some companies seem to always know what their customers want—even before customers do. Their campaigns feel personal, their products fit seamlessly into everyday life, and
From Assumption Culture to Insight Culture: The Organizational Journey to Clarity
Some of the most dangerous words in business are: “We’ve always done it this way.”Behind those words is often an assumption — a belief that
Customer Insight Category Creation: How Deep Insights Spark New Markets and Redefine Industries
A great idea doesn’t just win—it changes the game. Think of how Oatly didn’t just sell oat milk; it convinced millions to rethink what “milk”
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