Building Brand Alignment Through the Playbook Strategy: Huddle Up
Just as a basketball team relies on a shared playbook for game-winning strategies, so too must a company create and utilize a shared playbook of clear insights to drive its success. This playbook isn’t filled with plays and scenarios, but with knowledge, insights, and a shared understanding of the customer, competition, and the company’s brand […]
The Role of Research and Insights in Idea Incubation: Lighting an Innovation Fire
To start a fire, three essential elements are required: a spark, fuel, and oxygen. (Link: https://www.wikihow.com/Build-a-Campfire) You begin with tinder, which is dry, flammable material such as dry grass, small twigs, or paper. Then, you collect kindling – slightly larger sticks or branches that will catch fire from the tinder. Finally, have fuel ready, like […]
