Gut Instinct vs. Data: Which Should You Trust in Business Decision-Making?

A traditional fisherman stands at the edge of a small wooden boat, gazing at the water with a keen, experienced eye, relying on instinct to find the best fishing spot represent business decision-making.

The room was tense. The leadership team had spent weeks debating a major product launch. One executive leaned forward and declared, “I’ve been in this business for years—my gut instinct tells me this is the right move.” Across the table, the data team countered with a stack of reports and analytics that told a different […]