The Hidden Power of Qualitative Research: Why Numbers Alone Aren’t Enough
Companies pour over spreadsheets, analyze percentages, and base strategies on numerical insights. But what if numbers alone don’t tell the full story? What if critical, game-changing insights lie beneath the surface—beyond statistics and into the minds of real people? That’s where qualitative research becomes a game-changer. Let’s take a real-world scenario: A company launches a […]
