The Fog of Business: How Market Confusion Research Reveals Hidden Opportunities
Imagine you’re piloting a ship through a thick fog. The radar blips, the compass spins, and the shoreline is somewhere out there—but where? In business, the “fog” is the messy swirl of shifting customer behavior, conflicting data, competitor moves, and changing market conditions. Without a clear view, leaders risk steering off course. But when filtered […]
