The Imitation Challenge: How Competitive Moats Built on Customer Insight Protect Your Brand
You craft a standout campaign, and before long, a competitor has copied it. Frustrating, right? But here’s the twist: the campaigns that are easiest to copy are often the shallowest. When your strategy is built on deep customer understanding rather than surface-level trends, you’re not just running campaigns—you’re creating a competitive moat that’s nearly impossible […]