Customer Insight Category Creation: How Deep Insights Spark New Markets and Redefine Industries
A great idea doesn’t just win—it changes the game. Think of how Oatly didn’t just sell oat milk; it convinced millions to rethink what “milk” could be. Or how Peloton didn’t just sell stationary bikes; it built an entirely new category of “connected fitness.” These market-shifting innovations weren’t accidents. They were born from deep customer […]