The “$10 Million” Question: How Can One Customer Insight Save a Product Launch?
Launching a new product is one of the most consequential moments in any organization’s growth journey. Significant investments are made long before the market responds—often based on assumptions about customer needs, priorities, and decision-making criteria. When those assumptions miss the mark, even well-executed launches can underperform, resulting in lost revenue, wasted resources, and strategic setbacks. […]