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The following blog posts represent a sharing of some of our knowledge and expertise.
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The following blog posts represent a sharing of some of our knowledge and expertise.
The CLARITY Advantage: Creating a Strategic Eco-System that Drives ROI
The relationship between a company and a strategic, insight-driven ally is like a thriving ecosystem, where each element — trees, rivers, and animals—interacts symbiotically. Each
The Key to the Vault: Unlocking Market Research Insights to Differentiate Your Brand
Discovering what sets your brand apart can feel like cracking open a secure vault. Market research serves as the key, giving you access to a
The Business Value of Research: Creating Returns on Investment Through Knowledge and Innovation
One of the most important books I’ve read is Stephen Covey’s 7 Habits of Highly Effective People. In that book Covey introduces the concept of
Alignment in Business: Making Beautiful Music
The first time hearing a symphony can be surprising. Imagine sitting in the grand concert hall. The excitement is palpable. The lights dim, and a
Building Brand Alignment Through the Playbook Strategy: Huddle Up
Just as a basketball team relies on a shared playbook for game-winning strategies, so too must a company create and utilize a shared playbook of
The Role of Research and Insights in Idea Incubation: Lighting an Innovation Fire
To start a fire, three essential elements are required: a spark, fuel, and oxygen. (Link: https://www.wikihow.com/Build-a-Campfire) You begin with tinder, which is dry, flammable material
How Can New Business Insights and Solid Strategy Drive Critical Impact?: Unleashing Your Olympic Potential
Image generated using Bing.com/Copilot Kristen Faulkner was not favored to win at the 2024 Olympics. She was not even expected to compete until a few
The Journey From Curiosity to Customers: The Eagle Has Landed!
NASA’s Apollo 11 mission, July 20, 1969, accomplished landing a man on the moon for the first time in history. The spacecraft was launched from
The Viral Power of Business Insights: Spreading Knowledge for Strategic Organizational Success
None of us likely wants to hear more about our challenge with the recent global pandemic. However, we can use the concept of a “virus”
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