Chief Insights & Innovation Officer
For more than 30 years, Jeff Jones has been a marketing, insight, and innovation leader. From the creation of digital marketing teams to the implementation of unique insight and innovation methodologies, Jeff has helped some of the world’s leading companies such as Kellogg’s, Procter and Gamble, and Disney better understand their customers and competition, and to effectively communicate their message.
Jeff is the author of the book 7 Keys to Persuasive Speaking, and co-author of Overcoming the Innovation Killers: How to innovate products that thrill customers and break through the chaotic marketplace, and Three Wise Monkeys: How a culture of clarity creates transformative success, both co-written with Dennis Devlin.
Jeff believes fads come and go but the trick is to embrace new, useful learnings while not forgetting time-tested truths. This has led to the creation of marketing and innovation models that are easy to understand and implement while having the confidence they will have a measurable and transformative impact on their businesses.
Jeff is a husband and father with interests that include bluegrass music, traveling with his wife of more than 30 years and collecting and watching sci-fi and classic films.