Clarity is the Lens: Focusing Your Brand to Stand Out
Every brand has a story to tell, but without clarity, even the best stories can get lost. Clarity is about more than just having a polished message—it’s about understanding and communicating your purpose, values, and strengths. Much like glasses lenses bring the world into sharper focus, clarity ensures your audience sees and understands what makes […]
The CLARITY Advantage: Creating a Strategic Eco-System that Drives ROI
The relationship between a company and a strategic, insight-driven ally is like a thriving ecosystem, where each element — trees, rivers, and animals—interacts symbiotically. Each ally contributes resources and expertise, ensuring mutual growth and sustainability. In the natural world this is often called the circle of life. Perhaps we could call the relationship of an […]
The Key to the Vault: Unlocking Market Research Insights to Differentiate Your Brand
Discovering what sets your brand apart can feel like cracking open a secure vault. Market research serves as the key, giving you access to a wealth of insights that might otherwise remain hidden. These insights guide strategic decisions, reveal untapped potential, and ensure your brand connects meaningfully with your audience. Opening the Vault: What Makes […]
The Business Value of Research: Creating Returns on Investment Through Knowledge and Innovation
One of the most important books I’ve read is Stephen Covey’s 7 Habits of Highly Effective People. In that book Covey introduces the concept of “sharpening the saw.” He describes the practice of renewing oneself regularly to maintain balance and increase effectiveness. By investing time in self-renewal, like exercise, continuous learning, connecting with others, and […]
Alignment in Business: Making Beautiful Music
The first time hearing a symphony can be surprising. Imagine sitting in the grand concert hall. The excitement is palpable. The lights dim, and a hush falls over the audience as the orchestra begins to warm up their instruments, every musician playing something different. It’s a cacophony, not a symphony. You ask how this can […]
Building Brand Alignment Through the Playbook Strategy: Huddle Up
Just as a basketball team relies on a shared playbook for game-winning strategies, so too must a company create and utilize a shared playbook of clear insights to drive its success. This playbook isn’t filled with plays and scenarios, but with knowledge, insights, and a shared understanding of the customer, competition, and the company’s brand […]
The Role of Research and Insights in Idea Incubation: Lighting an Innovation Fire
To start a fire, three essential elements are required: a spark, fuel, and oxygen. (Link: https://www.wikihow.com/Build-a-Campfire) You begin with tinder, which is dry, flammable material such as dry grass, small twigs, or paper. Then, you collect kindling – slightly larger sticks or branches that will catch fire from the tinder. Finally, have fuel ready, like […]
How Can New Business Insights and Solid Strategy Drive Critical Impact?: Unleashing Your Olympic Potential
Image generated using Bing.com/Copilot Kristen Faulkner was not favored to win at the 2024 Olympics. She was not even expected to compete until a few weeks before the race, when original qualifier, Taylor Knibb, dropped out to focus on the triathlon. Faulkner had begun competitive cycling in New York City only seven years earlier. At the […]
The Journey From Curiosity to Customers: The Eagle Has Landed!
NASA’s Apollo 11 mission, July 20, 1969, accomplished landing a man on the moon for the first time in history. The spacecraft was launched from Kennedy Space Center on July 16, then traveled over 240,000 miles and descended to the lunar surface. Armstrong and Aldrin landed in the Sea of Tranquility where Armstrong announced, “The […]
The Viral Power of Business Insights: Spreading Knowledge for Strategic Organizational Success
None of us likely wants to hear more about our challenge with the recent global pandemic. However, we can use the concept of a “virus” as a metaphor to help us understand how ideas, insights, and concepts can be spread throughout a company or brand. This article will explore the importance of disseminating business insights […]
