Uniting Teams Around Shared Clarity: How Research Can Be a Key to Business Success
Coronado’s search for Cibola, The Seven Cities of Gold, and Lewis and Clark’s expedition west, though both significant in American exploration history, were driven by different motivations and resulted in different outcomes. Coronado’s 16th-century quest was triggered by myths, rumors, and vague theories. The goal was to discover vast wealth available in the Seven Cities […]
Navigating the Business Landscape: Leveraging Insights as Your GPS for Strategic Planning
Photo above by José Martín Ramírez Carrasco on Unsplash Leveraging insights is essential when developing a business plan. These insights can act as a GPS system, guiding organizations towards success and enabling them to make informed decisions. This article will explore the importance of leveraging insights in strategic planning and provide guidance on how to […]
Organization Alignment, the Business Power Play: Empowering Businesses Through a Strategy Portal
It is essential for organizations to have a clear and well-defined strategy based on solid, clear insights; that’s no secret. However, far too often, the insights as well as the strategies from which they are derived, live in documents on a server and are not fully integrated into an organization. One effective tool for fostering […]
Unearthing Your Business’s Potential: The Art of Opportunity Archeology
Often business opportunities lie beneath the surface, just waiting to be discovered. Much like an archaeologist who painstakingly excavates ancient ruins to uncover hidden treasures, a marketer must delve into the market landscape to unearth these latent business opportunities. This process, akin to archaeology, involves observation, excavation, and evaluation. Surveying the Landscape: Market Observation An […]
Unlocking Business Potential: An Insight Roadmap is Just as Important as a Marketing Roadmap
A marketing roadmap has been a vital tool for marketers for many years. A marketing roadmap is a strategic planning tool that outlines the marketing strategies, initiatives, and timelines of a business or organization. It serves as a visual guide and a plan of action for achieving marketing goals. Key aspects of a marketing roadmap […]
Business Partner or Business Ally? – Navigating Critical Business Relationships
Strong relationships are vital for business success, and understanding the various types of relationships is essential for effective collaboration. Two critical relationships in the business world are those with business partners versus business allies. Although both play important roles in an organization’s growth, they differ significantly in terms of their nature, responsibilities, and engagement. Let’s […]
Innovation and Marketing Insight Missions: Comparing an Insight Project to a Military Mission
Let’s explore the similarities between marketing insight projects and innovation insight projects (both referred to as an Insight Mission by CLARITY) and a military mission, highlighting the strategic precision required in both cases to achieve success. An insight project in a business or research context is a focused initiative aimed at gathering and analyzing data […]
Cultivating New Market Insights: A Lesson from the World of Farming and Agriculture
The innovation and marketing insights process used to gain new insights is critical to the success of any business. This allows it to adapt and evolve in an ever-changing market landscape. Interestingly, the metaphor of farms and cultivation offers a unique perspective. It shows how businesses can nurture and harvest valuable insights to drive growth […]
Navigating New Marketing Strategies: A Captain’s Log
When my daughter was young, she looked at me one day and asked a shocking question. She asked, “Dad, who is Captain Slog?” My wife and I looked at each other confused. “What do you mean? I don’t know any Captain Slog.” She scrunched up her face and responded, “Yes, you do. At the beginning […]
Driving New Marketing Messages or Product Innovation: A Marketing Noir
“The rain had just called it quits, and I was walking down a narrow street in the city that never dried up. The asphalt shimmered with a fresh coat of water, and my brogues tapped out a lonely rhythm on the wet pavement. The scent of wet concrete and the far-off tang of an ocean […]
