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The following blog posts represent a sharing of some of our knowledge and expertise.
BLOG
The following blog posts represent a sharing of some of our knowledge and expertise.
The Business Value of Research: Creating Returns on Investment Through Knowledge and Innovation
One of the most important books I’ve read is Stephen Covey’s 7 Habits of Highly Effective People. In that book Covey introduces the concept of
Alignment in Business: Making Beautiful Music
The first time hearing a symphony can be surprising. Imagine sitting in the grand concert hall. The excitement is palpable. The lights dim, and a
Building Brand Alignment Through the Playbook Strategy: Huddle Up
Just as a basketball team relies on a shared playbook for game-winning strategies, so too must a company create and utilize a shared playbook of
The Role of Research and Insights in Idea Incubation: Lighting an Innovation Fire
To start a fire, three essential elements are required: a spark, fuel, and oxygen. (Link: https://www.wikihow.com/Build-a-Campfire) You begin with tinder, which is dry, flammable material
How Can New Business Insights and Solid Strategy Drive Critical Impact?: Unleashing Your Olympic Potential
Image generated using Bing.com/Copilot Kristen Faulkner was not favored to win at the 2024 Olympics. She was not even expected to compete until a few
The Journey From Curiosity to Customers: The Eagle Has Landed!
NASA’s Apollo 11 mission, July 20, 1969, accomplished landing a man on the moon for the first time in history. The spacecraft was launched from
The Viral Power of Business Insights: Spreading Knowledge for Strategic Organizational Success
None of us likely wants to hear more about our challenge with the recent global pandemic. However, we can use the concept of a “virus”
Uniting Teams Around Shared Clarity: How Research Can Be a Key to Business Success
Coronado’s search for Cibola, The Seven Cities of Gold, and Lewis and Clark’s expedition west, though both significant in American exploration history, were driven by
Navigating the Business Landscape: Leveraging Insights as Your GPS for Strategic Planning
Photo above by José Martín Ramírez Carrasco on Unsplash Leveraging insights is essential when developing a business plan. These insights can act as a GPS
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