Cultivating New Market Insights: A Lesson from the World of Farming and Agriculture
![Cultivating New Market Insights](https://clarity-us.com/wp-content/uploads/2024/01/garden-1024x536.jpeg)
The innovation and marketing insights process used to gain new insights is critical to the success of any business. This allows it to adapt and evolve in an ever-changing market landscape. Interestingly, the metaphor of farms and cultivation offers a unique perspective. It shows how businesses can nurture and harvest valuable insights to drive growth […]
Navigating New Marketing Strategies: A Captain’s Log
![Captain's Log](https://clarity-us.com/wp-content/uploads/2024/01/captain_slog-1024x536.jpeg)
When my daughter was young, she looked at me one day and asked a shocking question. She asked, “Dad, who is Captain Slog?” My wife and I looked at each other confused. “What do you mean? I don’t know any Captain Slog.” She scrunched up her face and responded, “Yes, you do. At the beginning […]
Driving New Marketing Messages or Product Innovation: A Marketing Noir
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“The rain had just called it quits, and I was walking down a narrow street in the city that never dried up. The asphalt shimmered with a fresh coat of water, and my brogues tapped out a lonely rhythm on the wet pavement. The scent of wet concrete and the far-off tang of an ocean […]