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Cultivating New Market Insights: A Lesson from the World of Farming and Agriculture

Cultivating New Market Insights

The innovation and marketing insights process used to gain new insights is critical to the success of any business. This allows it to adapt and evolve in an ever-changing market landscape. Interestingly, the metaphor of farms and cultivation offers a unique perspective. It shows how businesses can nurture and harvest valuable insights to drive growth […]

Navigating New Marketing Strategies: A Captain’s Log

Captain's Log

When my daughter was young, she looked at me one day and asked a shocking question. She asked, “Dad, who is Captain Slog?” My wife and I looked at each other confused.  “What do you mean? I don’t know any Captain Slog.” She scrunched up her face and responded, “Yes, you do. At the beginning […]

Driving New Marketing Messages or Product Innovation: A Marketing Noir

“The rain had just called it quits, and I was walking down a narrow street in the city that never dried up. The asphalt shimmered with a fresh coat of water, and my brogues tapped out a lonely rhythm on the wet pavement. The scent of wet concrete and the far-off tang of an ocean […]