When my daughter was young, she looked at me one day and asked a shocking question. She asked, “Dad, who is Captain Slog?” My wife and I looked at each other confused.
“What do you mean? I don’t know any Captain Slog.”
She scrunched up her face and responded, “Yes, you do. At the beginning of all those Star Trek episodes you watch all the time. It always starts with the ship’s captain saying ‘Captain Slog…’”
After we stopped laughing, caught our breath, and regained our composure we explained that the captains were saying Captain’s Log and they were documenting their journey.
The idea of a captain’s log can help us as we think about navigating new marketing categories.
Captain’s Log, Entry One: Preparing for the Voyage
As we prepare to embark on this journey into uncharted marketing territories, we find ourselves much like the intrepid captains, peering into an unknown universe with a mix of excitement and apprehension. Just as those brave souls would not head into brave new worlds without a thorough understanding of their starship and technological tools, we must first familiarize ourselves with our current marketing strategies and tools. Knowledge of where we stand will serve as our compass, guiding us as we venture into new marketing galaxies.
Captain’s Log, Entry Two: Charting the Course
Today, we map our journey, noting the different categories in the vast universes of marketing. Like the landmarks and constellations guiding those star explorers, these categories will help us navigate our course. We have seen several new galaxies – Influencer Marketing, AI-driven Personalization, Voice Search Optimization, and more. Each holds its allure, promising unexplored potential. Our task now is to determine which of these galaxies we should explore, based on our objectives and resources.
Captain’s Log, Entry Three: Engage!
We have set our coordinates for our chosen marketing galaxy. The quadrant may be unfamiliar, but our resolve is strong. Our first step, akin to the captains observing their surroundings, is to immerse ourselves in understanding this new galaxy. We will study successful campaigns, learn from industry pioneers, and keep a keen eye on trends and patterns.
Captain’s Log, Entry Four: Launch the Shuttles
Much like the bridge crew launching their shuttles to investigate promising planets, we have begun investigating this new marketing galaxy. We have initiated small-scale experiments, investing minimal resources, while maximizing learning. These first ventures will help us gauge the potential of this new galaxy and identify any hidden dangers or unknown threats that could impede our progress.
Captain’s Log, Entry Five: Adapting to the Terrain
As captains adapt their strategies based on what new life and new civilizations they encounter, we too would have begun to fine-tune our approach. The insights gathered from our initial experiments serve as our guide. We are adjusting our engines, modifying our techniques, and recalibrating our tools to better fit this new marketing galaxy.
Captain’s Log, Final Entry: Claiming the Land
We’ve done it. We’ve navigated the uncharted realms, adapted to the nebulae, anomalies, and now we find ourselves well-versed in this new marketing galaxy. Like the best starship captains in seeking to go where no one has gone before, we too have marked our presence here. But our journey does not end. We will continue to learn, adapt, and grow, ready to set our coordinates again when the next promising galaxy appears on our star charts.
Strategies for Breaking Into New Markets
Venturing into new marketing galaxies is a journey of exploration. It calls for a blend of courage, curiosity, adaptability, and persistence. Yet, the rewards are great – uncharted galaxies hold the promise of untapped potential and the thrill of discovery. So, set your engines to warp factor eight, and embark on your own marketing exploration journey.
Want to Learn More About Navigating New Markets?
- How we helped Kellogg’s understand new global markets
- Let’s talk about new marketing galaxies: Contact Us
- Read our Amazon bestseller Three Wise Monkeys: How Creating a Culture of Clarity Creates Transformative Success